Canada's Condominium Magazine
The Toronto Fashion Week is embracing disruption for 2018, as the event strikes a partnership with Re\set creators The Collections to bring the digital age to its evolving global platform. “In fashion things change quickly,” said Toronto Fashion Week Executive Director Carolyn Quinn.
“So, we are reforming Fashion Week to give our designers new ways to present their collections and promote themselves more adeptly in today’s market.”
The next edition of Toronto Fashion Week will run from February 5th through the 7th, and it will feature Re\set’s street-spirited, multiplatform approach. Toronto Fashion Week has revitalized its look since its shutdown in 2016 due to lack of funding, and the launch of the “In Conversation” series brought French fashion icon Jean-Paul Gaultier to Toronto for the first time.
Re\set is favoured for its emphasis on technology and its interactive approach to fashion, which includes the use of virtual reality, among other things. The Collections co-founder and fashion director Dwayne Kennedy stated, “Re\set did the first virtual reality show. We also have a see-now-buy-now concept where consumers can buy in the showrooms right after our shows.”
“Our focus,” he continued, “has always been on supporting and elevating Canadian designers. That’s why this collaboration with Toronto Fashion Week feels genuine.” Re/set will relocate from Queen Street West to Yorkville Village, the new home of Toronto Fashion Week.
The goal of the partnership is to align Toronto Fashion Week with the industry’s international fashion calendar and make it a more flexible event wit ha new focus on direct-to-consumer initiatives. Another benefit of the partnership is a unification rather than the two organizations splitting consumers and the media when events coincide.
Quinn stated that the plans is for the alliance to bring the focus back to fashion through creative platforms and diverse offerings for designers at various levels. “Some designers,” she said, “will want to do the big, splashy runway show with 25 models, but for other designers, that doesn’t necessarily fit their business model. Those designers will have an opportunity to showcase in a smaller way. Maybe it’s 100 of their key buyers, media, and VIP in that room.”
Kennedy added, “We’re really excited for our designers to have a new audience and for the more consumer-facing environment. Sales are super important beyond the marketing aspect. To that end, our designer showroom will now be open to the public for the entire event. It’s not about building another New York or London. We’re trying to experiment and see what works. It’s about finding a new solution that is true to our Canadian voice.”
“We can’t wait to further spotlight Canada’s fashion identity and continue to establish Toronto as the premiere destination in the fashion scene,” said Quinn.