Canada's Condominium Magazine

Maven Car-Sharing Service Arrives in Canada


In 2016, General Motors joined the ranks of carpooling services with the introduction of their car-sharing service Maven and has since grown rapidly. Unlike Lyft and Uber, Maven emphasizes car-sharing versus ride-sharing.

While ride-sharing involves driving others around or having them drive you around, car-sharing is described as sharing a vehicle with others around you, such as neighbors and other members of your community. According to Julia Steyn, Vice President of General Motors Urban Mobility and Maven, “Maven is a dynamic mobility platform offering solutions for the future of transportation.”

Following the rapid growth of Maven and its expansion into cities like New York, the enterprise added additional features tailored to the needs of residents of larger cities. “The addition of Maven City car sharing is an opportunity to showcase what we have learned,” said Steyn. “We crafted this experience with residents of the city in mind and see this as becoming part of the lifestyle of New Yorkers.”


Maven launched the following three products, which were tailored to the needs of city dwellers while also addressing urban growth trends:

  • Maven City – “A fully connected, seamless car-sharing experience featuring cars loaded with technology and available for on-demand rental.”
  • Maven Home – “The ultimate amenity – transportation as a service – for residential communities and commercial entities.”
  • Maven Gig – “An on-demand vehicle rental service that allows drivers in the sharing economy the freedom to switch between several brands, services and gigs.”

The service’s most recent expansion brought the car-sharing service to Toronto. Maven arrived in Toronto on the 13th of this month, “making car sharing easier for Torontonians by giving them a smart, simple way to reserve a car when they need one,” said General Motors on their website. “They can quickly and easily sign up to use Maven City roundtrip car sharing for hanging out with friends in Dundas West, brunching in Leslieville or escaping the city in Prince Edward County or cottage country.”

“Toronto has a unique spirit,” said Steyn. “Residents are constantly on the go and want more sharing and mobility options. Maven offers cars Torontonians want to drive to help them be there for the moments that matter.”



Steve Carlisle, President and Managing Director for General Motors of Canada described the benefits of the service, saying, “Bringing Maven car sharing to Toronto not only reduces congestion but also represents the latest step in the development of General Motors’ mobility footprint in Canada. The launch of Maven follows the recent opening of our Canadian Technical Centre-Markham Campus, the largest automotive technology development centre of its kind in Canada, and furthers our ability to bring new solutions to existing problems and redefine the future of mobility in Toronto and beyond.”

The following Toronto locations, among others, were chosen for parking due to popularity and convenience:

  • Bloor West Village
  • The Entertainment District
  • Ryerson University
  • Financial District

Vehicles offered through Maven are guaranteed to be brand new and fully equipped with features such as Apple CarPlay, satellite radio, a 4G LTE Wi-Fi hotspot, and more. Taking advantage of the service is simple, and it can be accessed from an app. Users can apply for a free membership and secure a vehicle. Users can access a variety of vehicles of varying sizes, styles, and prices starting at $9 CAD per hour.


Auberge on the Park-Tridel


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