Canada's Condominium Magazine
IKEA is always in the news. It goes with being one of the world’s most successful companies, with 325 stores in 40 countries. If it’s not wandering monkeys in winter coats, it’s the founder’s Nazi-era past. Today, at least locally, it’s design. IKEA was given a Gold Booth Award at the 2013 Toronto Interior Design Show that just ended.
IKEA described its booth, which occupied 980 square feet, as “Scandinavian Industrial” with a mixture of antique features, warehouse windows, exposed brick wall and a “grand” fireplace.
“This year, we have created a design that allows the visitor to step into a space that transports them from a trade show into a trendy converted warehouse space,” said Madeleine Löwenborg-Frick, Public Relations Manager, IKEA Canada.
The booth makes use of the signature blond wood of Scandinavian style, and includes the new SOFIELUND light grey walnut kitchen doors and the GODMORGON white-stained oak bathroom cabinets.
They said they would “wow” the crowds with it. They clearly wowed the judge, Donald Chong of Williamson Chong Architects.
Said Chong, “The IKEA booth showed that even a so-called ‘larger’ company can indeed display a level of care and craft to the interior environment.”
The design of the booth was memorable for being both monumental and domestic in scale. This was appropriate for a design show, but also connected well with “a more discerning public interested in spaces that have good value, performance and, still, a good feel.”
Chong and his team know something about kitchens. A kitchen they designed for a Toronto home is the featured “Kitchen of the month” in next month’s Dwell magazine (February 2013). Chong renovated the entire home, a one-hundred-year-old east end place that’s 19 feet by 45 feet.