Canada's Condominium Magazine
A recent study conducted by DesRosiers Automotive Consultants revealed that Canadians have their sights on emissions-free vehicles this Christmas. Approximately 18 per cent preferred electric vehicles, as opposed to 11.3 per cent from last year’s survey. The survey is conducted by the automotive consulting firm every four months, and it has a sample size of approximately 4,500.
According to the company’s website, the Light Vehicle Study “examines what people are having done on their vehicles and how they are doing it.” The study also tracks “changing vehicle ownership, acquisition, and financing patterns of Canadians, along with their future intentions.” In addition to studying consumer trends, DesRosiers’ market research group goes a bit further and polls consumers to better understand their personal preferences. Data is collected by conducting phone interviews of 2,500 randomly-selected individuals across Canada.
Electric vehicles were not the most popular across the board, as 24 per cent preferred SUVs. However, they were the most favoured amongst participants from Quebec and British Columbia. This marked the fourth year in a row that SUVs topped the wish list, although electric vehicles are certainly gaining momentum. Minivans, on the other hand, remained the least popular vehicle, favoured only by 5.6 per cent of respondents.
The DesRosiers study also found that the popularity of electric vehicles directly corresponded with education levels. While electric vehicles were popular among university-educated consumers, high school graduates were less enthusiastic. However, DesRosiers stated that more consumers reported excitement toward the prospect of receiving an electric car than other vehicles, such as pickup trucks and exotic sports cars.
DesRosiers is excited about the results, though they come at no surprise given latest global shifts towards green energy. A recent report by Navigant Research claimed that global sales of hybrid and electric vehicles would reach nearly 105,000 units by 2020.
Emissions-free vehicles are the second most popular amongst Canadians, following SUVs. Over one-third of consumers from Manitoba and Saskatchewan preferred SUVs as well. However, a growing number of people are opting for cleaner energy.
The study also found a direct correlation between preferences and education levels. Electric vehicles fared much better college-educated participants. Approximately 21.7 per cent of university-educated consumers preferred electric vehicles, compared to only 14.5 per cent of high school graduates.
Canada has one of the world’s greenest electricity grids, so it is easy to see why electric vehicles are becoming increasingly popular. A report released last month revealed that Canada has seven of the top ten locations in North America for the introduction of electric vehicles, thanks to the contribution of hydropower to the country’s grid. The report also concluded that only California and a few New England states come close to approaching Canada’s low carbon footprint. British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Prince Edward Island, and Quebec contribute quite a bit to the reduction of carbon emissions due to their hydro power and other renewable resources.