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Saturday , 25 March 2017

Monthly Archives: August 2015

Something to sell? Direct mail better than email: Canada Post

A note to advertisers and marketers from Canada Post: direct mail is still the best way to persuade customers to do what you want them to do. Never mind all that digital messaging: consumers still like to hold a piece of paper in their hands, delivered to them by Canada Post, of course. We have Canada Post’s word on it. The crown corporation responsible for delivering the mail in Canada commissioned a study to measure people’s emotional responses as they interacted with digital and physical ad campaigns. The study, conducted by a “leading neuromarketing expert,” focused on ease of understanding and persuasiveness, and other essential elements of media effectiveness. Canada Post ... Read More »

Solar windows will make every building a power generator

Every day, sunlight falls on billions of square feet of windows on buildings all around the world, and every day, people behind those windows pull blinds and curtains and shades to keep the light and heat out. But all that solar energy, wasted for the most part, could be used to make electricity. All it would take would be converting those windows into solar panels, with photovoltaic cells. With every window creating electricity, there would be less need for rooftop solar panels, and buildings could move closer to becoming carbon neutral. It’s an idea that has been circulating for a number of years now, but two drawbacks have stood in ... Read More »

Real estate lifted Canadians’ net worth in 2014: report

The year 2014 was a good one for Canadians with investments and real estate holdings. The stock market was up 10.5 per cent, real estate up 5 per cent, and the gap between rich and poor actually shrank slightly. Household net worth rose 6.1 per cent compared to the previous year, despite an increase of 2.9 per cent in household debt. People generally saved more and borrowed less. This all left Canadians’ balance sheets “in very good shape,” according to Environics Analytics senior analyst Peter Miron in the eighth annual report on the nation’s household finances, Wealthscapes 2015. The analysis is based on 178 financial and investment statistics drawn from ... Read More »

Business urges bold government action on sharing economy

The Ontario Chamber of Commerce (OCC) is urging governments, with the province leading, to quickly come up with new ways to regulate, or “channel,” the so-called sharing economy. Popular services like Uber, Autoshare and Airbnb are here to stay. People like them. It’s up to governments to figure out how to deal with them, and the sooner the better. The OCC is recommending a comprehensive regulatory approach to the sharing economy, covering matters such as insurance, taxation and consumer safety. If Ontario were to adopt the recommendations in the OCC report Harnessing the Power of the Sharing Economy, it would be the first jurisdiction in the world to take such ... Read More »

Solar-powered luxury in The Maldives

Hedonism and environmental sensitivity are concepts, or lifestyles, that appear rather antagonistic. International tourism, one of the most common expressions of the hedonistic pursuit of pleasure, has a particularly poor record for environmental care. So it is encouraging to see a luxury resort with an environmental conscience, as it were, a Club Med resort, no less, win an international award for design. That resort is the Finolhu Villas, located on a paradise-like atoll in The Maldives. The architect is Japanese-born American Yuji Yamazaki. The award it won is an International Hotel and Property Award, sponsored by the London design firm Design et al. What makes the resort environmentally interesting, or ... Read More »

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