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Sunday , 26 March 2017

Monthly Archives: November 2014

Benjamin Moore’s Colour of the Year a natural green

Selecting and announcing a colour of the year is a great marketing tactic and Benjamin Moore, the paint company, has announced its colour for 2015: Guilford Green (HC-116). Announcing in October gives the Moore people several weeks’ lead over Pantone, which usually announces its colour of the year in December (Remember 2014’s “Radiant Orchid”?). The Moore colour, Guilford Green, has been given the tagline “a neutral that’s a natural.” Benjamin Moore’s creative director Ellen O’Neill said in a press release that they chose it because “it can be the hero or the highlight” in any room, providing a “perfect thread to connect nature, spaces and interiors with colour schemes that ... Read More »

Strong sales, lower supply in Q3 Toronto condo market

The summer months were very good to Toronto’s condo builders. They had been having a reasonably good year, once past the winter and late spring, but when summer arrived, sales really took off. A total of 4,753 new condos were sold in July, August and September, making it the third-best summer of the last ten years, and beating the same period one year ago by 53 per cent. In fact, 2013 set a record for being the worst of the last ten years. Sales numbers released by Urbanation in its third-quarter report on the condo market show that more than 19,000 units were sold in the twelve months ending in September. ... Read More »

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